PT Bank Tabungan Negara Tbk, (BTN) is strongly encouraging an increase in the market share of non-subsidized home ownership loans (KPR). One of the strategies is to encourage cooperation with large developers who develop projects for the upper-middle segment.
Senior Vice President (SVP) Non-Subsidized Mortgage and Personal Lending Division of PT Bank Tabungan Negara Tbk, Mochamad Yut Penta revealed, that the potential for mortgage financing of Rp 1 billion and above is still very large.
“We want to increase our non-subsidized market share. For this reason, we are intensifying collaboration with top developers. Among others, today we signed a Cooperation Agreement with PT Perintis Triniti Properti Tbk,” he said, after the PKS at Marketing Gallery Sequoia Hills Sentul, Bogor, on Thursday, October 19, 2023.
Penta said another strategy is Bank BTN also inaugurated the KPRSales Center in Jakarta. This Sales Center is devoted to serving the mortgage distribution of the emerging affluent segment.
“The KPR Sales Center is part of the transformation of expanding to new business areas, offering low and competitive loan interest rates starting from 2.99 percent,” he explained.
Not only that, Penta added, the KPR Sales Center offers attractive gimmicks, discounts on pre-realization fees, and provides Priority Lane and Dedicated Processing Person.
“So that developer files are prioritized to be processed first with a faster service level agreement (SLA),” said Penta.
On the same occasion, the Director of Triniti Land, Vito Tjahyadi, said that with the signing of this cooperation agreement, the Sequoia Hills project offers more diverse payment options to customers through Home Ownership Loans (KPR).
Triniti Land will soon begin the construction phase of the Sequoia Hills Residential Area project, as the units offered in the first cluster, The Leroy, have already sold out. The marketing of housing units in the second cluster, Earthville, is also selling well.
“With the mortgage partnership between Sequoia Hills and BTN & BWS banks, we expect to see a significant increase in sales as we have very attractive mortgage installment programs and low-interest rates, making it easier for customers to purchase a home at Sequoa Hills,” said Vito Tjahyadi, Chief Operating Officer of Sequoia Hills.
According to Vito, the commencement of construction of the two clusters will be accompanied by the provision of various instructors to support the residential area. Cluster Leroy and Cluster Earthville are built on an area of 5.3 hectares and 9.8 hectares respectively.
